The cable Television network is something that is very near and dear to the hearts of many people…
Video On Demand
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The viewers are increasingly demanding more features and better content from the TV channels and cable operators. These new technologies like PVR, video on demand, IPTV are revolutionizing the viewing experience.
Personal Video recorder (Digital Video Recorder)
PVRs facilitate viewing of channel while simultaneously recording the programme running in another channel. PVRs allow the viewer to pause, re-wind and re-play live TV.
Video on demand
Video on demand allows viewers to order movies available in service providers’ library. The movies can be downloaded for a fee. With more than 1000 movies produced in India, Video on demand offer lucrative business opportunity for the cable operators.
The current TV transmission in India is predominantly analog which does not allow any technological upgradation. Besides it results in huge revenue leakage for the Indian cable operators as the household gets more than one TV connected to cable and pays only for one connection. Besides the quality of analog transmission is very poor. In the case of analog transmission, the operator cannot restrict the choice of channels to the customer. As a result, the cable operators pay for pay channels even if they are not required by the user. Digitalization leads to triple play where the customers get TV, broadband connection and telephone services from the same source. This will facilitate the cable operator to effectively compete with DTH and IPTV technologies.